WORLD NO TOBACCO

 

World No Tobacco Day 2025 was observed on May 31, with the World Health Organization (WHO) leading global efforts to raise awareness about the harmful effects of tobacco use. The campaign's theme was "Unmasking the Appeal: Exposing Industry Tactics on Tobacco and Nicotine Products", highlighting how the tobacco and nicotine industries employ deceptive strategies to attract young people to their harmful products.

Key Aspects of the 2025 Campaign

  • Exposing Industry Tactics: The campaign focused on revealing how tobacco companies use attractive packaging, appealing flavors, and deceptive designs to make their products more appealing, especially to youth. These tactics include adding flavors to mask the harshness of tobacco and using designs that resemble sweets or toys to attract children. 

  • Advocating for Stronger Policies: WHO called for measures to ban flavors and additives that make tobacco and nicotine products more appealing, implement complete bans on tobacco advertising, promotion, and sponsorship (including on digital platforms), and regulate the design of products and their packaging to make them less appealing. 

  • Public Engagement: The campaign encouraged individuals, communities, and governments to take action by sharing messages, slogans, and quotes to amplify the impact of the campaign and promote a tobacco-free future. 

In Bhutan, where tobacco use is a significant public health concern, World No Tobacco Day serves as a reminder of the importance of continued efforts to reduce tobacco consumption and protect public health

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